Activision Doubles Annual Profit As Call Of Duty And Skylanders Impress
Activision-Blizzard’s financials were always going to be big. They have several global powerful franchises that seem to rake in the money year after year, and this year was never going to be different.
However, managing to double their annual net profit to just over $1.08 billion is quite remarkable. In another record year for the company, they posted revenues of $4.76 billion, up from $4.45 billion the previous year, as net profit rose by $418 million for the calendar year of 2011.
The company also say an all-time high of $1.6 billion produced by its digital division, which totals around 34% of total sales.
Unsurprisingly, the primary reason for such success was an eighth consecutive year of revenue growth for the Call of Duty franchise; especially Modern Warfare 3 which was the best selling game, revenue wise, in 2011. The legacy releases also performed well though, with Black Ops being the fifth best-selling game, whilst Modern Warfare 2 and World at War had combined sales “in the millions”.
As for Call of Duty Elite, as of January 31 2012, there were 7 million subscribers with 1.5 million people premium subscribers.
Skylanders, which has just had a sequel announced, also performed incredibly – selling 20 million toys and accessories, whilst World of Warcraft ended the year with 10.2 million subscribers.