January 17, 2012, 14:30

Microsoft: Latest Xbox 360 Dashboard Is All About The Ads

By David Howard, Editor-in-Chief and Founder

If you’ve downloaded the latest dashboard update for your Xbox 360, you’ve undoubtedly realised at the uncomfortably high presence of adverts that plague an otherwise quite pleasant aesthetic – shame the same can’t be said for the usability design. Unfortunately, it seems that the new design is set to have even more of a focus on advertising.

Microsoft’s senior business director for Xbox Live Advertising in Europe, Dean Carignan, said that the potential for advertisers was huge, with Xbox Live users spending almost 60 hours a month on the service – amounting to 2.4 billion hours a month when you consider there’s 40 million accounts.

“With the launch of our new Xbox 360 experience, we’re offering advertisers two new opportunities in the form of standard 30-second spots within traditional TV content on Xbox Live, and Kinect-enabled branded destination experiences,” he said.

Additionally, he mentioned the company’s commitment to in-game ads and a focus on “video and display ads on the Xbox Live dashboard or home screen, branded destination experiences (i.e. dedicated brand pages) and sponsorship opportunities.”

“We believe Xbox Live is poised to play a significant role in TV advertising in the future. No other network in the world can give advertisers and consumers these types of branded experiences, and we plan to bring even more groundbreaking interactive TV advertising solutions in 2012 and beyond.”

Personally, I don’t really enjoy my dashboard being clogged up with adverts given that I pay £40 a year for Xbox Live in the first place. What are your thoughts? Do you mind the adverts or is it going too far?