August 15, 2011, 12:39

GAME Sign Deal With Sony To Sell Digital Content In Store

By Ryan Martin, Writer

High street retailer GAME has signed a deal with Sony which will see stores nationwide selling digital PlayStation Network title and the new program will launch with titles such as God of War Collection, MAG and Killzone Steel Rain DLC.

The program has already been launched in 42 GAME and Gamestations store today with all 620 stores expected to sell digital content by September.

“This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products,” said GAME CEO Ian Shepherd.

“The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers.”